It’s been blamed for marriage breakups, helped organise countless parties and announced the arrival of hoards of babies all over the world during the last ten years.
With over 1 Billion active users, today marks Facebook’s tenth anniversary. At its best, Facebook is a platform to share happy memories and stay connected with friends and business associates. And at its worst, Facebook is responsible for giving every attention seeker on the planet the opportunity to moan or leave cryptic status updates written specifically to attract responses from ‘friends’ sending virtual hugs and kisses.
Facebook has also managed to successfully cement its place in our business relationships. In B2B PR, we often work with our clients to create a Facebook profile for our clients as another way to communicate with their customers.
Today to celebrate its first ten years, hundreds of millions of Facebook users received a notification that a video summary of their life so far on Facebook is ready to watch. Each user’s ‘Look Back’ video contains their most liked photos and statuses, all set to catchy tune. A nice, if not a bit cheesy touch from Facebook but the ultimate reminder of what Facebook is, way to document and share aspects of our life.
So love it or loathe it, Facebook has become a lot more than a social network! It’s often so influential it can determine whether someone gets hired or even fired. Ten years on and with lots of competition nipping at its heels, Facebook’s popularity doesn’t look like waning anytime soon. Let’s see what the next ten years brings.
