About this article

Read time:

4 minutes

Category:

Guests, Opinion

Farewell to dull corporate videos

This week we’re featuring a series of guest blogs on video in B2B by Tom, Skout’s freelance video guru.

By our standards Tom is a bit of a celeb. In-between ‘shooting’ our clients he also joins the film crews of extreme expeditions and has also had a brush with some quite well known bands (all helps with the B2B creativity!) Thanks Tom

The use of video in B2B marketing and PR is a growing trend and presents organisations with the opportunity to inject some personality and colour into their brand…or at least it should be. Unfortunately, many organisations seem to forget this fact when producing their own videos and as a result are creating fairly dry and dull video content that’s not very watchable or inspiring.

Often B2B organisations will rush into creating videos as they see competitors doing it and feel they too need to produce some video content of their own to liven up their websites. With little planning or thought as to the reason for creating the video in the first place, it isn’t too hard to see why some videos aren’t hugely enthralling and are lacking inspiration.

Everyone’s a consumer, so even in B2B communications it is important to ensure that a video tells a story in an engaging and compelling way. All too often, companies will set about making videos for the wrong reasons or in an unstructured order. Making an effective video requires time and a strategic, well thought out storyboard; as opposed to aimlessly shooting clips and shoe-horning them into production.

The second blog in this series looks at how to structure and produce engaging content to capture your customer’s imagination.

Tom

About this article

Read time:

4 minutes

Category:

Guests, Opinion

Why is tech news only happy when it rains?

Navigating the storm: Why a crisis communications strategy is vital

Browse more blog posts

Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.