Since the start of the year a whopping 256 dairy herds are now unemployed after farmer’s lost on average 7p per litre on milk sales. In a bid to fight back against supermarkets paying less than the cost to produce the milk, many farmers joined forces to protest. We’ve seen cows being led down a supermarket aisle and farmers clearing the shelves of milk and then giving it away, all in an attempt to draw attention to the current problems facing our dairy farmers.
Farming leaders recently met with the bosses of Morrisons, who along with other supermarkets including Aldi, Lidl and Asda, were paying too little to farmers, asking for a solution. The result of the meeting was that Morrisons agreed to back the production of the ‘Milk for Farmers’ range – a four pint bottle that will sell at 23p more than standard milk ranges. The profit from sales will be paid directly to farmers.
Well done to Morrisons for earning some brand kudos by recognising the problems facing our dairy farmers, and launching a new range to help them. As a B2B PR agency we applaud the farmers for their own PR efforts. Not only have they pulled off some great stunts to get people talking and putting themselves on the news agenda but they’ve also highlighted the need for a well-deserved change for our British farmers.
Katherine Wilding is Skout’s newest recruit and a PR apprentice.
