About this article

Read time:

4 minutes

Category:

Content we like

Feeling festive

Here at Skout HQ we’re getting in the Christmas spirit: the decorations are up, we’ve been out for a drink or two (or was it five?) and we’re getting through the mince pies at a rapid pace. However, you could say we’re a bit late to the Christmas party.

Way back on the first of November we saw the start of the Christmas TV adverts, with supermarkets Asda and Lidl kicking off procedures. These were closely followed by the highly anticipated annual treat from John Lewis with its heart-string tugging man on the moon offering and of course Sainsbury’s heart-warming tale of Mog the cat.

What was once a short, simple clip explaining the best offers the supermarket have at Christmas has now turned into a big budget, three minute mini movie. These Christmas adverts have taken on a life of their own thanks to the help of Facebook, Twitter and of course YouTube. TV is no longer the only place to watch an advert as now you can view and more importantly share your favourite anytime and anywhere. Over 22 million people have so far watched ‘How Mog saved Christmas’ and a 21 million have viewed the ‘Man on the Moon’ advert on YouTube.

As a B2B PR agency it’s interesting to see the role social media is now playing in ensuring these adverts are accessible and can be shared so that they reach as many people as possible. We all love a good Christmas advert and waiting to see what the leading supermarkets’ creative geniuses come up with year after year is becoming an annual ritual. From the classic Coca Cola ad to Burberry’s celebrity-packed extravaganza, we all have our favourite, which is yours?

Katherine Wilding is Skout’s newest recruit and a PR apprentice.

About this article

Read time:

4 minutes

Category:

Content we like

Sangria, sunglasses and self-evaluation

TikTok Advertising: Is It Worth the Investment for B2B Companies? (written by a Gen Z) 

Browse more blog posts

Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...
Posted on
bySkout team
Part time office administrator We’re looking for a bright, self-starting individual who likes job variety and has a mixture of strong organisational skills, basic financial experience and is an excellent communicator. If this is you, you could be just the right person to join our team. We’re a dedicated B2B marketing communications agency. We deliver brilliant PR for clients across...
Posted on
byClaire James
It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private texts from the former health...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.