About this article

Read time:

4 minutes

Category:

Content we like, Opinion

Fifty shades of grey-haired PR

There’s a tendency in the PR sector to always focus on youth and the next big thing. Who is the new kid on the block changing the shape of the industry? Which PR agency is the rising star, winning all the new business? Naturally, new fresh energy is a big part of keeping the industry and its ideas moving forward, but PR is often wrongly perceived as a young-only industry. It has a lot of grey haired (or in my case no-haired) professionals who have been around the block many times and know every turn and dip in the pavement. Certainly in our B2B PR sector experienced agencies and consultants count for a lot. (With its long serving PR sector Manchester certainly has a few!)

Reg Rowe, the founder of aptly named Gray Hair PR, has actually just launched a Fifty Over 50 Awards to celebrate more seasoned PR pros. What a great initiative. Rather than showcase the fastest climbers, let’s give some of the limelight to those who have stood the test of time. In B2B PR deep understanding of the business behind PR counts, where long term client and media relationships add significant value and where there is little, if any, learning time on the job. B2B PR success rests on the agency having a deep understanding of the client’s often complex business model, products and services.

Of course PR agencies need new blood too, especially under the pressure to rethink PR in the wake of social media and inbound content marketing. And it’s not enough for the ‘grey hairs’ to expect their younger colleagues to deal with ‘all of that stuff’ – they must do so as well. In my opinion one of Fifty-over-50’s top measures should actually be who is adapting and embracing new ideas and methods. Let’s not forget, we were all green around the gills once and the youth of today will become the grey haired PR folk of tomorrow!

Rob

About this article

Read time:

4 minutes

Category:

Content we like, Opinion

What to look out for when selecting a tech PR agency

Content with your B2B content? How to make it worker smarter and harder to achieve your marketing goals

Browse more blog posts

Posted on
byJames Bentley
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should...
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Posted on
byJames Bentley
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for...
Posted on
byJames Bentley
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...
Posted on
byIsobelle Yoxall
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This...
Posted on
byJames Bentley
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...
Posted on
byJames Bentley
If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape rather than the individual consumer...
Posted on
byJames Bentley
In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is the backbone of any successful...
Posted on
byJames Bentley
For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define your goals and target audience...
Posted on
byLee Simpson
Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion and raise awareness of new...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.