In keeping with our theme for the month of May, now in a series of blogs we look at the FIVE benefits of natural storytelling.
In a previous blog, we highlighted these benefits: 1. Boosting SEO; 2. Securing top coverage; 3. Extending social reach; 4. Inbound marketing; 5. Delivering bang for buck. So let’s start with number one and consider how natural story telling can help boost your SEO.
Natural stories which come from within your business can help to build high domain authority links (better quality website) with the media while at the same time helping to boost the relevance of your own website and social media.
The most important thing is to create unique and relevant content that will appeal to your target audience. Natural storytelling allows you to do this as the stories are unique to your business. SEO helps visitors discover your content so it’s important you provide them with something of value to keep them on your site and which encourages them to revisit.
Remember that Google is a clever beast and always treats duplication suspiciously therefore do not duplicate content from your own site or anyone else’s for that matter.
As a B2B PR agency, we work with our clients to find their natural PR stories. Aim to be unique and search for those untold tales from within! Your business is sitting on content that is just waiting to be shared.
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!
