Now that you know that telling authentic stories about your organisation can help you rank highly in search engines, it’s time to let you in on the second secret of natural storytelling.
Foraging for those true stories that are of genuine interest to the public can help you appeal to the media and win coverage in those sought-after titles. Let’s look at it from the journalist’s perspective. If you receive countless stories from PR pros every day, you’re going to sift through them all to find the most credible stories that are a good fit for your publication. While I’m not denying that PR stunts have gained top coverage over the years, it’s pretty safe to say that a lot of journalists screen out stories that seem to be generated via a stunt. Journalists can tell the difference between genuine news and stories that have been formed by PR pros ‘milking it.’
As a B2B PR agency, we’ve scored coverage for our clients in national press and other key media titles by using our clients’ authentic stories, an example of which can be found here.
Winning top coverage can help to significantly raise awareness of your brand and put you at the forefront of the mind of your customers. So, get foraging for those authentic stories and look at what great stories your business is sat on, those headlines await!
Alex Brown has just started his career at Skout PR and will be a regular contributor to the Skout blog.
