In the final part of series of our five secrets of natural storytelling, we look at how it can help deliver bang for buck.
PR often gets a bad reputation for being all about expensive stunts and photo shoots, and yes if a clever stunt or glossy portfolio of images helps you to achieve your PR objectives then it’s likely to be money well spent. However, if you’re marketing or PR budget doesn’t quite stretch to such gimmicks, how can you ensure that your budget works as hard as possible for you?
As a B2B PR consultancy, we work with our clients to help them use their natural stories to gain media coverage and to use them as content for their websites, marketing collaterals and social media too. It’s all about using the stories that come out of their businesses and repurposing them for multiple opportunities.
Let’s take for example what you could do with a profile of your CEO. Your CEO has a great back story and a really interesting tale to tell about how and why he started his business. Your sector’s media is likely to have a number of profile opportunities, so a great way to help raise brand awareness. Also think about how that story could be used elsewhere, as an interview or Q&A on the website perhaps to help bring personality to the brand. It could also be made into a series of tweets, perhaps one tweet a day on an interesting fact about your CEO. Again a great way to build his profile and engage with customers.
PR doesn’t have to be about throwing money at big ticket ideas, it’s can also be about using those natural stories to get your brand out there and making sure they work hard for you in a number of different guises.
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!
