About this article

Read time:

4 minutes

Category:

Guides and advice, Opinion, PR services

Four ways PR can enhance the impact of your HR tech business

As organisations continue to digitise and streamline their internal processes, for HR teams that sit at the heart of a business’s internal operations for managing their workforce, they are increasingly looking to adopt digital tools to enhance their day-to-day duties. As such, the HR tech space has skyrocketed in growth.

In 2020, the industry was estimated to be worth approximately £13 billion and by 2025, it is estimated to grow to a whopping £22 billion. Growth is being driven by a myriad of factors including the increased use of cloud-based solutions, the need for more efficient HR processes, and increased demand for HR data and analytics. But, to cut through the noise and secure leads, enhancing your reputation, and retaining crucial in-demand talent is becoming a herculean task. So how can PR help to ensure that your HR tech business is in it for the long-haul? Here are four reasons how.

PR can maximise your business’s reputation in the media

PR professionals have an arsenal of tools and practices at their disposal to maximise a client’s profile and reputation in the media. The relationship between media representatives and PR practitioners is part and parcel of how the industry works and as your eyes and ears on the ground, we have all the experience to get your HR tech business placed in the media.

From identifying trending topics and reactive feature opportunities to allow you to ‘newsjack’ and place your brand at the front of a conversation to media relations, whereby PR professionals build strong relationships with journalists and publications covering the sector, PR can be your mouthpiece to build you presence in the media putting your business in front of thousands of eyes.

Enjoying our blogs?

We can deliver a monthly round-up straight to your inbox

Let PR tell your founder story

Shining a spotlight on those within your organisation who have got you to where you are today is a great way to raise your profile. If your business has a fascinating origin story, let your PR team find opportunities to share it in the media. For example, Microsoft’s founder story plays a significant role in shaping the company’s culture, value and brand identity. It’s crucial that your founder story is genuine, however, otherwise people will see straight through it. If the founder story isn’t unusual or newsworthy, raising the profile of other members of your senior leadership team through bespoke thought leadership content can also have far-reaching benefits. This can help to enhance the personality of your business – allowing you to stand out amongst your competitors.

PR can enhance your ability to retain great talent

It’s no secret that businesses across a multitude of sectors are struggling to retain talent. 88% of the UK workforce experienced burnout in the last two years and industry buzzwords such as ‘the great resignation’ and ‘quiet quitting’ demonstrate that HR teams are struggling to retain talent within their organisation. Combine that with a wave of redundancies across the tech sector and the forecast seems unpredictable. However, PR can be a vital tool to aid you in these uncertain times – showcasing your organisation in the best possible light on an internal and external basis to keep that crucial talent happy, motivated and productive. From creating and distributing internal comms highlighting the positive values and company culture, to employee advocacy programs, PR professionals can help spotlight what makes your business a great place to work – helping those already within the organisation feel valued in their workplace.

Enhancing your marketing strategy

PR is far from a one-trick pony and PR practitioners are equipped with a multitude of skills and services to help your HR tech business attract new leads to keep business growth healthy. From a wealth of content marketing options (including whitepapers and case studies showcasing the educational potential of your products and services) to influencer outreach programs where influencers within your target market are onboarded to help drive your brand to generate leads, as well as event management and thought leadership content. We’ve already touched upon the positive impact thought leadership content can generate in terms of establishing your C-level personnel as visionaries in the sector, but what about lead generation? A consistent stream of top tier thought leadership content can help keep the tap running for attracting leads and new business as not only does showcase trust with your target audience, it can showcase your unique voice in a crowded market as you demonstrate expertise and the value of your products and services.

Interested in adopting PR to enhance the reputation of your HR tech business? See what services we can offer you here

About this article

Read time:

4 minutes

Category:

Guides and advice, Opinion, PR services

Skout’s 2024 Annual Offsite: Glitz, glamour and mystery

Why is tech news only happy when it rains?

Browse more blog posts

Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.