We came across this great infographic and blog today by Crimson Consulting about the benefits of Google+ as a B2B social media platform. The reasons are compelling to say the least. I view Google+ as sitting between business social media like LinkedIn and consumer focused such as Facebook. While all are relevant in our view for B2B audiences some of our B2B clients initially shy away from the likes of Facebook questioning its relevance. Perhaps Google+ will emerge as a middle ground. What do you think? Here’s an excerpt from the blog and you can click on the link at the end to read it in full.
“Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Why? Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. But you know what? Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.
B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix.”