About this article

Read time:

4 minutes

Category:

Skout news

Hat-trick of award nominations!

2015 is quickly becoming Skout’s most successful year to date! With an award win already in the bag earlier this year, we’re delighted to learn that we’ve been nominated in three categories for the CIPR PRide NW Awards. It’s stiff competition as always though!

 

One category we’re shortlisted for is Public Sector Campaign. This is for a project we conducted with our public sector procurement client ESPO, which provides government organisations with thousands of products and over 150 frameworks. We felt that although ESPO was well known among its traditional customers – mainly schools in the East Midlands – much of the public sector aren’t aware of what ESPO can offer them. And so, our campaign ‘Awakening The Giant’ was born in which we raised ESPO’s profile within the public sector and educated them on ‘better buying.’ The results included a dedicated news feature on BBC East Midlands Today that highlighted what ESPO is all about, which was a proud moment for ESPO and ourselves.

 

Our award nominations don’t stop there! We’re also shortlisted in the Integrated Campaign and STEM Campaign categories, both recognising work we did for our client Wax Digital. This recognises our campaign ‘The Buying Game’ in which we positioned the eProcurement provider as a leader in its market. Activities included a debate hosted by Wax’s director that saw corporate buyers discuss how tech innovations could shape the future of procurement. Soon after this, Wax had an exciting new product to unveil – web3 Glass – and we showcased this at industry event eWorld. We gained a front cover story in Supply Chain Digital from this, as well as coverage in 21 other titles.

 

We’ve got an anxious few months ahead of us as we await the glitzy ceremony at The Midland Hotel in Manchester. Win or not, it’s always great to rub shoulders with other North West PR agencies and see hard work recognised in our industry. Be sure to revisit our blog in November to see whether there’s good news to report…

 

Alex Brown has just started his career at Skout PR and will be a regular contributor to the Skout blog.

About this article

Read time:

4 minutes

Category:

Skout news

Sangria, sunglasses and self-evaluation

TikTok Advertising: Is It Worth the Investment for B2B Companies? (written by a Gen Z) 

Browse more blog posts

Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...
Posted on
bySkout team
Part time office administrator We’re looking for a bright, self-starting individual who likes job variety and has a mixture of strong organisational skills, basic financial experience and is an excellent communicator. If this is you, you could be just the right person to join our team. We’re a dedicated B2B marketing communications agency. We deliver brilliant PR for clients across...
Posted on
byClaire James
It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private texts from the former health...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.