About this article

Read time:

4 minutes

Category:

Life at Skout, Opinion, PR in the press, Uncategorized

How are you doing?

We take health and wellbeing (is it one word?) pretty seriously here at Skout. Coming out of Covid, we quickly recognised the impact the changing environment was having on the staff of our B2B PR agency and made some investments that we hope have helped the team negotiate and manage some of these new challenges.

According to PR Week half of those working in PR, marketing and comms have experienced severe stress, anxiety or burnout more than once in the past year. That’s quite a statistic. Good mental health and wellbeing doesn’t mean that you’re always happy and positive. But it does make it easier to cope with challenges in your daily (work) life. Mind, the mental health charity, points out that “mental wellbeing doesn’t have one set meaning. We might use it to talk about how we feel, how well we’re coping with daily life or what feels possible now.” And that might simply be the tasks that you deal with every day, even if you can normally do them in your sleep.

There are plenty of resources out there for anyone struggling with their mental health and wellbeing. I like this list from Mind:

• Relax and reduce stress
• Find ways to learn and be creative
• Spend time in nature
• Connect with others
• Look after your physical health
• Try to get enough sleep

Man in nature - get outdoors it's good for your mental health.
Get outdoors: it’s good for your mental health and wellbeing. Image credit: Francisco Moreno


The PR Week survey also found that that 67% of those who had mental health challenges felt their employer is doing the “bare minimum” to help employees with mental health problems. No wonder the industry has seen such a volatile turnover of staff recently. It’s bad enough to feel that your mental health isn’t great, but it will be unmanageable if you don’t feel supported at work.

Enjoying our blogs?

Enjoying our blogs?

We can deliver a monthly round-up straight to your inbox


I am clearly no health and wellbeing expert but I have worked with a few to develop Skout’s programme. Our first investment was to hire a health and wellbeing consultant – Dawn Barnes. Throughout last year Dawn delivered monthly wellbeing sessions that delivered insights into what is happening inside your head, how to recognise potential issues as they start to build, and introduced the team to practical techniques that they can use to manage their wellbeing – from meditation and mindfulness. to breathing patterns and self-talk. I think that it’s safe to say that we all learnt something that we can use. As someone who regularly meditates and is a massive advocate of yoga in developing mindfulness, I’ve been really pleased that the team’s reaction has been so positive.

“It has helped me to remember that it’s okay to take a pause when life is getting a little busy.”

What else can B2B PR agencies (and any company – however big of small) do to support staff? There are 100s of things. Here’s a few that we’ve implemented:

  • New learning and development opportunities – often stress can be caused by not feeling like you know what you’re doing. Address this with in-house training that can be quickly and easily accessed by staff.
  • Get outside – lots of the Skout team are enthusiastic walkers, so we introduced the Skout walkies. Once a month we go for a two hour walk in the beautiful Cheshire surrounds that we’re lucky to have on our doorstep. It doesn’t need to be scaling up a mountain, just a couple of hours amble and a chat with colleagues.
  • Create a community where your team can motivate and support each other. We’re currently walking across the world (virtually) as a team. So far we’re mid-Atlantic Ocean.
  • Keep an eye on each other and make it easy for employees to tell you how they feel. There’s no magic bullet for this one. It’s about asking each other ‘how are you’ on a regular basis. We’ve formalised this as part of monthly one-to-ones but you might find an informal approach is just as good. But it’s as much about a top down culture of openness and sharing that help staff to feel that it’s ok to be honest about how they’re feeling.
  • Wellbeing isn’t just about mental and physical health. We’ve also extended our programme to include financial wellbeing. Given the current cost of living crisis, we know that being financially unhealthy is also a major cause of stress.


All of this does beg the question: should we also stop working with clients who are causing staff undue stress? The ones with unreasonable demands who very much treat the team as someone to dump on rather than the valuable (skilful, interesting, fun) marketing partner they are? I can put my hand on my heart here and say yes. The client/agency relationship needs to be productive and when its more master/slave than partnership, it’s no longer productive or healthy.

Do you want to work somewhere that takes health and wellbeing of their staff seriously? Remember we’re always hiring. Take a look at our Life at Skout page or send us an email to info@skoutpr.com to find out more.

About this article

Read time:

4 minutes

Category:

Life at Skout, Opinion, PR in the press, Uncategorized

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.