About this article

Read time:

4 minutes

Category:

Opinion, Uncategorized

How much is an award really worth?

Thanks to the unpredictable nature of the English weather the Skout team’s bank holiday plans were disrupted by dark skies and heavy rain. Whilst bemoaning our northern roots, other areas of the UK were treated to some basking sunshine, oh, and some bizarre world record attempts.

In Penzance, thousands of people gathered wearing pirate fancy dress to try and break the Guinness World Record for the most number of pirates in one place. A count (who actually has time to do this?) confirmed that they were 14,154 pirates, 77 short of a new world record – shame. There was similar heartache at a family fun day in Hertfordshire as ‘Burper King’ Paul Hunn failed to beat his previous record for the world’s largest belch of 109.9 decibels.

As a B2B PR agency we regularly research, write and submit winning award entries for our clients. While none of them involve us having to wear fancy dress (sadly) or belching (fortunately), given the multitude of business accolades that are available we are often asked ‘how much is an award really worth?’

Entering business awards can be a time-consuming and (potentially) expensive process. Unlike the Oscars no organiser will accept an award on your behalf if you unwilling to purchase a table to attend the awards ceremony. It’s important then to choose awards containing categories that are appropriate to your business and ones where you actually have a chance of winning.

Before submitting your award entry, picture yourself as a member of the judging panel. Is your new technology, product or service truly innovative? Can you really display tangible and credible evidence that you have saved your customers time and money? Do you have written and approved testimonials to support this? Be wary of making any outlandish claims that you are unable to substantiate. Most credible awards require businesses to provide further supporting information in the event that they are shortlisted.

Get it right though and winning awards can help to differentiate your business from your competitors, inject fresh impetus into your marketing campaigns and impress even the most sceptical of customers. Awards can also help to generate welcome publicity to raise your business’s profile and boost morale amongst your employees.

Don’t be like ‘Burper King’ Paul Hunn and just enter awards for the sake of it. If you want to make some proper ‘noise’ for your business, it’s worth taking the time to research which awards are really worth applying for and which ones you should give a miss. The taste of success will be so much sweeter if you do.

About this article

Read time:

4 minutes

Category:

Opinion, Uncategorized

What to look out for when selecting a tech PR agency

Content with your B2B content? How to make it worker smarter and harder to achieve your marketing goals

Browse more blog posts

Posted on
byJames Bentley
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should...
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Posted on
byJames Bentley
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for...
Posted on
byJames Bentley
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...
Posted on
byIsobelle Yoxall
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This...
Posted on
byJames Bentley
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...
Posted on
byJames Bentley
If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape rather than the individual consumer...
Posted on
byJames Bentley
In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is the backbone of any successful...
Posted on
byJames Bentley
For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define your goals and target audience...
Posted on
byLee Simpson
Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion and raise awareness of new...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.