“If you’re a business owner with a tech-based product or service, you know that public relations is key to your success. B2B Tech PR agencies can help get your story in the news and generate positive buzz around your company. But how do you choose the right agency for your business?
B2B Tech PR is a specialized form of public relations that focuses on promoting technology companies and products. Tech PR agencies work with the media to get their clients’ stories published in popular tech publications and blogs. They also use social media, influencer marketing, and other strategies to generate positive buzz around their clients’ businesses.
The most common services used in tech PR are media relations, influencer relations, content marketing, and social media. Tech PR agencies use these services to get their clients’ stories published in popular tech publications and blogs, generate positive buzz around their companies, and grow their online presence.
There are many benefits of working with a tech PR agency, including:
When choosing a B2B tech PR agency, it’s important to consider your needs and objectives. Tech PR is a specialized field, so you’ll want to choose an agency that has experience working with businesses like yours. You should also consider the size of the agency and its ability to scale up or down as your needs change.
Finally, you should look for an agency that has a proven track record of success in delivering results for its clients.
100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world.
E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.
Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.
The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.