Tech PR 

“If you’re a business owner with a tech-based product or service, you know that public relations is key to your success. B2B Tech PR agencies can help get your story in the news and generate positive buzz around your company. But how do you choose the right agency for your business?

What is B2B tech PR?

B2B Tech PR is a specialized form of public relations that focuses on promoting technology companies and products. Tech PR agencies work with the media to get their clients’ stories published in popular tech publications and blogs. They also use social media, influencer marketing, and other strategies to generate positive buzz around their clients’ businesses.

What PR services are used in the delivery of B2B tech PR?

The most common services used in tech PR are media relations, influencer relations, content marketing, and social media. Tech PR agencies use these services to get their clients’ stories published in popular tech publications and blogs, generate positive buzz around their companies, and grow their online presence.

What are the benefits of working with a B2B tech PR agency?

There are many benefits of working with a tech PR agency, including:

  • They have the knowledge and experience to promote your business effectively.
  • They can help you reach your target audience through the media.
  • They can help you grow your online presence.
  • They can help you create and distribute high-quality content.
  • They can help you build relationships with influencers in your industry.

How to choose the right tech PR agency for your business

When choosing a B2B tech PR agency, it’s important to consider your needs and objectives. Tech PR is a specialized field, so you’ll want to choose an agency that has experience working with businesses like yours. You should also consider the size of the agency and its ability to scale up or down as your needs change.

Finally, you should look for an agency that has a proven track record of success in delivering results for its clients.

Our tech PR work

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Global e-commerce thought leadership

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Latest news and views

Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...

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