Information overload

A colleague and I were recently debating how we did our job before we had the Internet and various other electronic devices at our disposal. How did we ever manage to write articles or opinion pieces without the PRO’s best friend Google to help us better understand a sector or technical term? And don’t get me started on clogging up the fax machine for half the day to send a press release to a hundred or more journalists.

Mobile devices have made us more available to our clients and other contacts which on the whole has to be a good thing although not so good when you’re about to take that first sip of a cold beer on day one of your annual week in the sun.

However, are we in danger of our devices and access to the Internet causing information overload? It’s often quicker and easier to just look something up online or send a quick email. But perhaps it’s time we thought about the best medium for getting the results we need.

So we email a journalist and they don’t respond, what do we do next? Phone them, only to get their answerphone or short shrift from a receptionist who has obviously been told not to let any calls from pesky PR people through to the editorial team. There is no obvious answer to this conundrum but surely it begs the question, if you’re not willing to accept calls, then respond to your emails?

Also with access to so much information at our fingertips, it’s often quicker to write something based on our findings on the Internet rather than have a true understanding of what it really means. Surely, we’d be better off with the right information first time and is the Internet always the best place to go get this? Has the time come for us to get back to basics and start to think about how we use our technology more effectively and where the best place to access the information we need in the first place?

 

 

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...