Introducing Skout’s values

Posted on 9th July 2018 by Lottie Buckley

We can’t believe we’ve crossed the halfway point of 2018 already – but what a year it’s been so far for Skout! We’ve made two additions to the team and enjoyed a busy period of clients wins, but the momentum certainly doesn’t seem to be slowing any time soon.

We thought this pivotal stage in our growth would be the perfect time to define our culture and nail down the important values that set us apart from our competitors. We’re a dynamic group of individuals who all contribute very different skills and personalities, but we’re unified by what we stand for and how we work.

So at the risk of blowing our own trumpet – here are our six shiny new values and why we think they’re important.


  1. Resourceful and inquisitive

Leave no stone left unturned

At Skout, we don’t just scratch the surface for material to mould to your marketing and communications goals. We firmly believe there’s hidden story value in every organisation just waiting to be found. As natural storytellers, we’re constantly foraging for new information and exploring creative solutions.


  1. Inclusive and open

The whole is greater than the sum of the parts

We’re a diverse team with different skills, knowledge and expertise. By pooling our resources and learning from one another’s strengths, we can achieve more. Every client challenge is unique, and with more tools at our disposal we can cater to our client’s communication goals a wider variety of ways.


  1. Integrated and aligned

What’s your business goal?

As a team we always think about the bigger picture and work within the contexts of your wider marketing goals to deliver maximum benefit. Our plans and delivery targets are always aligned with your overall business objectives, so all activity makes a measured contribution.


  1. Constant skill seekers

A passion to learn

The PR and marketing industries are rapidly evolving. At Skout we strive to remain at the forefront of new developments. We’re constantly acquiring new skills, knowledge, tools and techniques to broaden the scope of work we can take on and deliver the best possible service for our clients.


  1. Transparent and honest

No smoke and mirrors!

Whilst we’re ambitious, we believe honesty is the best policy and will always tell you how it is. We won’t ever overpromise and underdeliver, but we will work hard to achieve your targets. We ensure our work achieves Specific, Measurable, Achievable, Relevant and Timely (SMART) goals so you know exactly where your budget is going.


Keep an eye out for Kat and Alex’s blogs explaining how we put our Skout values into action and follow the conversation on Twitter #SkoutsHonour


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