About this article

Read time:

4 minutes

Category:

Opinion

Is the virtual world of work here to stay?

2020 has been a strange old year for us all. With many PR pros home-based for the foreseeable, our kitchen tables have become our workstations and B2B PR pitches are regularly accompanied by sounds of squealing kids and demanding pets. We’ve seen the virtual world of work evolve into almost the only world of work, but is it here to stay?

Aside from writing press releases while donning a growing array of lounge wear and comfy slippers, we’ve seen significant changes this year to the way our sector operates, and I suspect some of them are here to stay:

  1. Goodbye face to face meetings

This time last year, virtual meetings were a rare occurrence for the Skout team. Now the reverse is true, and Google Meets, Microsoft Teams and Zoom calls have become regular fixtures in our daily calendars.

While we certainly don’t miss standing on the train platform on a cold, wet November morning waiting to board the 6:40am train to London to go and meet with clients or journalists, I wonder if these regular visits are destined to become a much rarer event from now on.

Virtual meetings are uber convenient for everyone in so many ways, but ‘Zoom fatigue’ has certainly become a reality for many. I suspect even when the freedom to travel returns the pros of virtual meetings will continue to outweigh the cons. Will this have a long-lasting impact on business relationships? I guess only time will tell.

  1. See you later trade events

Trade events were once a place for PR pros to visit clients, meet journalists and gain knowledge listening to industry experts speak. Today, these same events are being managed virtually with many businesses finding them an effective way to achieve their objectives for events and build brand awareness. While I fully expect real-life trade events to come back bigger and better than ever before, I predict there will be considerably less of these in the future with more businesses opting to host innovative virtual events instead.

  1. Hello hybrid working

Working from home was once considered an occasional luxury or ‘perk’ of the job. Now it’s become a necessity and could be here to stay as reports suggest that nine in ten people want to continue working remotely once the pandemic ends.

At Skout we quickly adapted to this new virtual world of work! All the Skouts have appreciated the many and varied benefits it offers including the short commute down the stairs and being around to care for kids and pets.

But have the benefits of working from home come at a cost to sharing knowledge in the office, last minute internal brainstorm sessions, and the opportunity to grab five minutes with the MD in the corridor? There are clearly advantages to both ways of working and a hybrid approach, offering staff the best of both worlds is likely to become the norm for many.

What do you think? Have we seen our clients in the flesh for the last time? Are the days of working the exhibition hall floor over? Has time been called on office banter? Let’s see what the new year brings!

About this article

Read time:

4 minutes

Category:

Opinion

Do tech companies need PR?

Is traditional media going to become a relic of the past?

Browse more blog posts

Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...
Posted on
bySkout team
Why was PR your chosen career? Coming out of a job in television journalism, I knew that a career working with words was paramount. I moved between several roles in marketing and communications at companies of varying sizes but had always wanted to work in the cut and thrust of an agency where client requirements could be very different from...
Posted on
byRebecca Brown
Over the past few years, poetry has become one of our Skout traditions. As we get ready to close the office doors for Christmas, we thought we’d share with you a festive poem in celebration of all our brilliant clients written by our head of client services, Claire James. Enjoy!  
Posted on
byRob Skinner
Just over 31 years ago, in a speech to mark her 40th year of reign, The Queen told the world that 1992 had been her annus horribilis. To quote, “not a year on which I shall look back with undiluted pleasure.”  During that year, three of The Queen’s children had separated from their spouses, the royal family had been plagued...
Posted on
byHonor Williamson
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.   Answers at the end (no cheating, please!). And don’t forget to let us know your score.  Marketing & PR  Christmas  Technology  News  Pop Culture  Answers 
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.