With many of the North West’s publications either folding or consolidating their reach regionally or making drastic cuts to their news teams, it was refreshing to read this week that The Guardian is to launch a ‘news hub’ in Manchester.
In a bid to grow its presence in the North of England, a team of five plans to ‘breathe new life’ into the newspaper and shed some light on the issues affecting the region and to add a northern viewpoint to national stories.
BBC Breakfast is a prime example of a media outlet that is making the most of its move up north by showcasing a cross section of the UK on its outside broadcasts. I think it’s refreshing to see businesses profiled from all different parts of the country as opposed to the usual suspects based the right side of Watford.
As a B2B PR consultancy based near Manchester it is great to see a national newspaper recognise the importance of having a northern base to offer a fresh perspective on stories of national interest. If it’s good enough for the Beeb and now The Guardian, who’ll be next to make the move?
