About this article

Read time:

4 minutes

Category:

Skout news

It’s the most wonderful time of the year! Why we’re supporting local charities this Christmas.

You may remember that we tried something a little different when it came to our Christmas activity in 2020. Rather than sending our clients gifts, we decided to make donations to foodbanks located close to their headquarters. From Manchester to London (and even South Korea), we supported The Trussel Trust, the St Vincent de Paul Society, and the Beautiful Foundation. With 14 million people in the UK living below the poverty line, we were keen to join the ‘movement for change’ to help end hunger.  

To spread the Christmas cheer again this year, we are taking a similar approach and have chosen to donate to charities that help vulnerable individuals and families in Skout’s hometown of Macclesfield. The pandemic has increased the amount of people needing extra support and it’s important for any business to give back to its community – and we want to help where we can.  

Each charity was selected because they provide essential items and/or funding to different community groups. While the majority of the donations will support people experiencing financial hardship, we are also providing a contribution to The Christie Hospital as the cancer charity has recently opened a new centre right here in Macclesfield.  

Silklife Foodbank 

We started of our Christmas campaign by visiting the Silklife Foodbank to drop off 100 selection boxes (surprisingly, we even managed to fit them all in one car). This incredible charity is run and supported by Silklife Church in the heart of Macclesfield and provides non-perishable food parcels to those in the neighbourhood who have fallen on hard times.  

The foodbank is stocked all year round with regular food and financial donations from church members and people in the local community. The hard work of all its volunteers means that they can reach the most vulnerable and needy people and families in the area who would otherwise go hungry.   

Christmas Campaign: Silklife Foodbank

Donating hats, scarves and gloves for the elderly

No matter your age, it can be hard staying healthy during the winter months as the drop in temperature can affect the body’s ability to fight viruses and infections. To help keep the elderly warm, we donated hats, gloves, and thermal socks to support the Salvation Army’s winter appeal.  These cosy items will make a difference to Macclesfield’s older and more vulnerable residents this Christmas.

Christmas Campaign: Salvation Army

Cheshire’s Silk FM Toy Appeal 

Up next is the Cheshire Silk FM Toy Appeal. For the last few years Cheshire’s Silk FM have strived to put a smile on the face of children in the county by running toy appeals for those who may not receive a present at Christmas. In response to its request for new and unwrapped toys, we donated £100 worth of gifts (and we’re not ashamed to say, we had a lot of fun buying them). Toys included action figures, board games, Lego – and even a stuffed monkey. 

Christmas Campaign: Cheshire's Silk FM Toy Appeal

The Christie 

The Christie charity opened a new cancer treatment centre in Macclesfield this month to enable patients to receive outstanding care, closer to home. To support the charity’s incredible work, we donated £500 to ‘The Big Give Christmas Challenge 2021’ – an initiative that matches all contributions and increased the total of our donation to £1000!  

The Christie charity provides enhanced services over and above what the NHS funds. Gifts from the public make a huge difference to the care and treatment that is provided to their patients and their families. 

Christmas Campaign: The Christie

We hope that the donations provided by Skout will make a difference to someone’s Christmas this year and would like to thank all the volunteers from each charity for their ongoing support to our local community.  

We wish you a Merry Christmas and a Happy New Year!  

About this article

Read time:

4 minutes

Category:

Skout news

How B2B PR can help your fintech business connect with a UK audience

Navigating a new horizon: the impact of the UK 2024 general election on B2B PR and marketing

Browse more blog posts

Posted on
byJames Weaver
The fintech industry is renowned for its innovation. In a highly competitive and fiercely contested landscape, connecting with your target audience is crucial, especially when aiming to penetrate a market as dynamic as the UK’s. Therefore, leveraging the power of PR can be a game-changer for your fintech business. Here, we detail how B2B PR can help your fintech brand...
Posted on
byJames Weaver
Times of change are afoot. With the UK general election poised for July 4th, the population of the UK will make a collective decision and if early polls are to be believed, it’s highly likely that we’ll witness a change in government. Experts and political analysts are anticipating that this election will bring a wind of change, and whoever celebrates...
Posted on
byClaire Lamb
OK I admit it, I’m a secret Swifty. I can’t help but admire her. Not only is she a prolific song writer, incredible businesswomen, a true artist and performer, but she can tell a story like no other. I was lucky enough to witness her amazing performance at Wembley on Friday night. (Actually, there was no luck involved in getting...
Posted on
byJames Weaver
HR technology is moving at relentless speed. According to research, the HR tech market is projected to grow from $40.45 billion this year to a staggering $81.84 billion by 2032. With the HR tech landscape becoming increasingly competitive, businesses operating within this industry should prioritise tactics that will help them stand out from the crowd and attract new customers and...
Posted on
byJames Bentley
We recently hosted another LinkedIn Live event in which we learned from experts in their field. Named ‘Look into the tea leaves and find your HR tech story’ in honour of International Tea Day which shared its date, our head of technology practice Lee Simpson spoke to two guests who told us about their B2B HR founders’ stories. This is...
Posted on
byJames Bentley
As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending...
Posted on
byJames Bentley
Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...
Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.