Juliet’s take on the World Cup

So it seems that football didn’t come home for England in 2018, but that’s not to say that we didn’t experience the best England team for generations!

Harry Kane (the goodest of boys) captained a team that has produced exemplary team work and earned the respect of the nation. But business, like football, relies on excellent management, excellent communication and excellent teamwork. Football, therefore, provides the perfect analogy for implementing an integrated B2B PR campaign.

If you look at your business like a football team the major similarity lies in the unique roles that each member plays in order to achieve success. This is especially the case in the World Cup, where players from opposing teams Tottenham Hotspur, Liverpool FC, Manchester United and Leicester City join to compete as the national team in the World Cup.

There may always be that star player, a department that the team and the fans rely on to deliver results – but they simply can’t play the game by themselves. In both business and football it is crucial to utilise every asset to perform.

Imagine finance as the goalie with the legal department close by in defence. They can’t hope to win the game without the sales and logistics departments pushing for the attack and actually scoring some goals.

As a B2B PR agency we would love to pretend that PR can deliver everything a business could possibly want, but that’s not the case. In reality, marketers and PR teams wouldn’t be able to get the ball out of the proverbial midfield without a little help from the rest of the team, but we bridge the gap, feeding gameplay to those targeted players.

This is exactly why an integrated PR campaign absolutely requires communication, collaboration and seamless integration with a well-constructed marketing plan. Our roles are similar, and we share an end goal, but one cannot expect to perform to the best advantage without the other.

If premier league football clubs pay millions for one player’s tackling technique, and an extra ten million for another player’s famed long kicks, then surely it goes without saying that each skill that brings a PR plan together must be different and complimentary also. Sector research, writing, pitching and planning requires team work both within and between departments.

Furthermore, having team players throughout an organisation infinitely helps in representing a brand accurately to garner the best results – for the sake of this analogy, sending the ball in the right direction. You can imagine the shambles if right midfield and the centre forwards only wanted to pass straight to attack…

So for your next integrated B2B PR campaign, bear in mind England’s 2018 squad to ensure alliance between PR and marketing players, working together in the wider (business) team to protect finance and legal from danger and enable sales and logistics to achieve (company) goals.

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...