According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making an appearance at number seven. And unsurprisingly there are now very few people who would choose to live without Google’s search engine, Amazon’s next day delivery or Twitter’s newsfeed.
Whether you’re making your daily commute, exercising in the gym or Netflix and chilling, pretty much every activity creates a digital trace. With smart watches, cars and Kindles all connecting to the internet, this increased use of devices and the internet has meant there is now an abundance of valuable data. The way we use technology and data continues to evolve and it’s predicted that self-driving cars will generate 100 gigabytes per second. Whilst technology aims to create an easier life for the consumer, businesses are using data to learn more about their customers and the benefits of data don’t just stop there.
Access to data has allowed organisations to remain competitive and stay one step ahead of their rivals. In the digital age you’re less likely to be blindsided by a start-up. Technology organisations have the ability to survey the entire economy, by keeping a watchful eye on what people are searching for, what people are buying and what they’re liking and sharing on social media. Interestingly 97% of businesses use data to power their business opportunities and 76% use data as an integral part of creating a business strategy. Data now sits at the heart of pretty much every organisation and it’s vital businesses use this data to their advantage.
As a B2B PR agency that specialises in technology, we understand how fast paced the industry can be and how important an organisation’s data is. Whilst many businesses use their data to identify shopping trends and provide recommendations to customers, did you know you could also be using this precious data to help your PR and marketing efforts? Yep, you heard me. Here at Skout we believe in natural storytelling, which involves utilising a business’ interesting data to create content such as press articles, blogs for a businesses website or even content to be used across social media.
Why not give it a try? Have a dig around your database and you might be surprised with what you find!