Kat’s take on the value of data

According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making an appearance at number seven. And unsurprisingly there are now very few people who would choose to live without Google’s search engine, Amazon’s next day delivery or Twitter’s newsfeed.

Whether you’re making your daily commute, exercising in the gym or Netflix and chilling, pretty much every activity creates a digital trace. With smart watches, cars and Kindles all connecting to the internet, this increased use of devices and the internet has meant there is now an abundance of valuable data. The way we use technology and data continues to evolve and it’s predicted that self-driving cars will generate 100 gigabytes per second. Whilst technology aims to create an easier life for the consumer, businesses are using data to learn more about their customers and the benefits of data don’t just stop there.

Access to data has allowed organisations to remain competitive and stay one step ahead of their rivals. In the digital age you’re less likely to be blindsided by a start-up. Technology organisations have the ability to survey the entire economy, by keeping a watchful eye on what people are searching for, what people are buying and what they’re liking and sharing on social media. Interestingly 97% of businesses use data to power their business opportunities and 76% use data as an integral part of creating a business strategy. Data now sits at the heart of pretty much every organisation and it’s vital businesses use this data to their advantage.

As a B2B PR agency that specialises in technology, we understand how fast paced the industry can be and how important an organisation’s data is. Whilst many businesses use their data to identify shopping trends and provide recommendations to customers, did you know you could also be using this precious data to help your PR and marketing efforts? Yep, you heard me. Here at Skout we believe in natural storytelling, which involves utilising a business’ interesting data to create content such as press articles, blogs for a businesses website or even content to be used across social media.

Why not give it a try? Have a dig around your database and you might be surprised with what you find!

Browse more blog posts

Posted on
byClaire James
Chris Linsell left university with a degree in Economics and Finance but knew that this was not where his true interests lay. In 2004 he joined an independent creative advertising agency called Mustoes and has not looked back since. Q: Tell me a little bit about your background before joining Pirtek as Marketing Director Chris. A: As a graduate I...
Posted on
byLaaraib Khan
Why was PR your chosen career? I have always loved writing and all things creative. I remember in year 4 gathering a few people together and starting the school newspaper! Having dabbled in social media, digital marketing and music journalism, I fell into PR and have loved every second of it! If you hadn’t chosen a career in PR, what would...
Posted on
bySkout team
Why was PR your chosen career? It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the...
Posted on
byJames Weaver
On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of the greatest sporting achievements for...
Posted on
byRebecca Brown
Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with key audiences. It’s no surprise that...
Posted on
byJames Weaver
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of...
Posted on
byRebecca Brown
We chat with Lizzie Berwick, director and co-owner at media buying agency, MacCormack Media, about her varied role, all things media buying, and what makes a brilliant business relationship.
Posted on
byClaire James
By Claire James, head of client services and built environment specialist, Skout The construction industry is about to go through its most transformative phase for decades with the introduction of the Building Safety Act. These changes are driven by the still unfolding story of Grenfell, the public outcry, and the substandard building materials and practices used on this structure that...
Posted on
byRebecca Brown
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Posted on
byRob
When you’ve worked in a B2B PR agency for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. The biggest...