About this article

Read time:

4 minutes

Category:

Opinion

Let’s do a Zoom? How Covid-19 has replaced business jargon with…more business jargon

“Let’s jilt the jargon for 2020 and bring back plain English” our very own Mrs Whyatt declared at the start of the year…if only she knew! Instead, the ‘Covid culture’ of virtual meetings, social distancing and face masks has created a whole new book of ‘annoying phrases’ (as Fiona may put it). 

Do you understand the importance of relationships in B2B marketing?

Here’s a short video that helps demystify the relationship eco system.

2020 BC – Before Covid

I would like to take you back to the not so distant past, to an era that we now define as ‘pre-Covid’ and our account director, Fiona Whyatt, wrote a blog that looked at the business jargon we should eradicate from the English language. Her top five were:

  • Thinking outside the box
  • It’s not rocket science
  • Let’s touch base
  • Thought shower
  • And my personal favourite, low hanging fruit

In fact, Fiona isn’t the only person to take a dislike to these overused phrases. Tonnes of articles on google which share this view date back years; ‘The Ridiculous Jargon Dictionary’, ’21 most hated business phrases’ and ’14 business jargon phrases that people love to hate’, are just some of the many examples!

Want to find out more about Skout but don’t have the time to scroll through the website?

Here’s a two minute video that tells you all you need to know.

Covid culture is now ‘moving the goal posts’

While our love of business jargon hasn’t yet been jilted completely (sorry Fiona), the pandemic has introduced new phrases that are equally annoying. And dare I say it, may also gradually replace some pre-Covid terms that are definitely a little worn out.

I recently asked my Skout compadres which new terms they have been using or they’ve frequently heard since March. Here’s what they said.

  • “Let’s do a Zoom” – The new way of saying “shall we arrange a meeting to discuss?”
  • “Sorry my dog is barking/ child is singing” – Or, whatever else is causing a distraction in the background of my virtual call.
  • “The new normal” – We’ve all had to adapt to the changes brought on by the impacts of Covid-19 and this phrase has definitely been used umpteen times since the beginning of the pandemic.
  • “You’re on mute” – Yep! We must’ve all heard this one by now.
  • “I’ve turned my camera off due to poor internet” – Pre-pandemic, I bet there were only a handful of people that actually used the webcam hiding away at the top of the laptop.
  • “Shall we just ring each other” – Translates to “I really can’t be bothered having a video call”.

And, it’s not just the B2B world that has experienced a wealth of new phrases. How many times have you said “I forgot my mask” when popping to your local shop. Or shouted “make sure you sanitise your hands” to your partner, housemate or child?

Can you think of anymore? Why not drop us a comment of our Linkedin feed… we’d love to hear them!

Image credit: Amvia

About this article

Read time:

4 minutes

Category:

Opinion

Skout’s 2024 Annual Offsite: Glitz, glamour and mystery

Why is tech news only happy when it rains?

Browse more blog posts

Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.