LinkedIn – Why is it important for B2B PR professionals?

LinkedIn is the world’s largest professional online network with more than 433 million members in over 200 countries. Most PR pros are well aware of the importance of LinkedIn but what use is it for B2B PR experts particularly?

One possible use is, of course, to promote yourself and your business’ brand. We as B2B communicators always encourage our clients to adapt LinkedIn profiling opportunities for their team. A standardised way of your clients LinkedIn profiles can demonstrate internal consistency for potential new customers and the media.

Here are some more useful LinkedIn to-dos before you start your everyday work:

  1. Raise your profile:the more complete your profile, the easier it will be for the media, clients and potential clients to find you through search engines.
  2. Grow and monitor your network:offering to connect with all relevant parties from journalists to clients and maybe even vendors. This way you can get introduced to journalists, editors and bloggers.
  3. Research journalists before you pitch to them: discover insights and other background information that will help you make a better pitch.
  4. Get recommendations:for the PR professional, having recommendations from current or former clients and peers can act as one of the best ways to secure new clients. Many of us have a tendency to scroll down to recommendations when checking out a profile.
  5. Engage with your connections through LinkedIn groups: joining groups related to B2B PR or the industries you work with is great way to make new connections and get inspiration. Whether these connections are regional or international, having a wide and diverse group will serve you well.

Frieda Pries loves blogging in at least two languages. Today it’s all about profiling.

 

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