B2B PR and consumer PR shares many tricks of the trade in common and trying to piggy back a client story on the back of a special day of the year is just one of them.
In a bid to secure its client some coverage around the most romantic day of the year, Freeview conducted some research to discover how British couples plan to spend their evening on Valentine’s Day. The research showed that up to a quarter of couples plan to spend the night in front of the TV.
This research led to a genius idea from Freeview’s PR team: the creation of the first ever ‘Valendines’ three course ready meal. The ready meal, fully packaged up on a plastic serving dish features pea and ham soup as a starter; fish pie with carrots and green beans for main course; and no romantic meal would be complete without sticky toffee pudding and custard for pud! The plastic serving tray, designed to be eaten on your lap in front of the TV even comes with a little candle in the centre of the tray.
So whether your viewing of choice is a double bill of Coronation Street, a repeat of Mrs Brown Boy’s or a documentary on ice truckers, Valentine’s day can now be a touch more special thanks to the team at Freeview. Who said romance was dead?
