- Why was PR your chosen career?
It wasn’t! I have always been slightly obsessed with the media though. Since reading the news in the mocked-up news studio at Bradford’s National Media Museum as a child, the addiction has stuck. I worked in TV and broadcast media in Beijing for four years (which was an eye-opener) before coming back to the UK in 2014 and getting my teeth into B2B tech PR. What I love about it is how fast the industry changes and how varied all my clients are. No two days are ever the same and I love that.
- If you hadn’t chosen a career in PR what would you be doing?
I moonlight as a voiceover artist (check me out on Audible!) but only ever seeing four walls of a recording booth would be a bit lonely. I like interacting with colleagues and clients so I’m quite happy doing this!
- What’s the best piece of advice you have ever been given?
Beer before wine.
- If you won the lottery, how would you spend it?
I’m a serial traveller but Covid, and two small children, have hampered my efforts of late. I’d love to tick off some places left on my bucket list if I won big.
- What’s the worst job you’ve ever had?
Gosh, loads. I once spent a month in a plastics factory ripping up tiny pieces of plastic to be used in washing machines for 11 hours a day. My fingers were bleeding at the end of it. I’ve also been a postman, a cleaner in a New Zealand youth hostel, a film runner, a barman, the list goes on.
- If you were an animal what would you be and why?
A hyena. I think they have the right attitude to life as they stagger home at dawn after a night of wildness.
- If you could, would you live forever and why/why not?
Sure! Although imagine how much the tech landscape would change. How would I keep up?!
- Who are your top three dream dinner party guests?
Robin Williams, Joan Rivers, Kate Bush.