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Natural PR used to generate global reaching news

With a growing number of clients in the procurement and supply chain management sector, I read today in Supply Management that typhoons were responsible for two out of five of the worst disruptions to supply chains last year.

The company that provided these findings also listed three other major causes of major and costly supply chain disruption. The company was able to highlight the top five as it receives notifications of disruptions generated by its monitoring service and the data it holds on over 40,000 suppliers. It then analysed this data to come up with the list of top five supply chain disruptions of 2014.

The analysis showed that Typhoon Halong which hit south east Asia in August last year had a massive impact on supply chains and affected business revenues by more than $10 billion. Results also showed that another typhoon in the similar region hit in July at a cost of $1.5 billion. Other disasters to make the top five are severe flooding in New York, a gas explosion in Taiwan and a hazardous chemical spill in Arizona.

As a B2B PR agency, we are always banging the drum for natural PR – using your own in-house data to create compelling and interesting PR stories, and this is a great example of just that!

Fiona Whyatt has worked in B2B PR for many years. She loves blogging!

About this article

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4 minutes

Category:

Sector knowledge

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