About this article

Read time:

4 minutes

Category:

Guides and advice, Opinion

Natural storytelling for B2Bs – the benefits

Recently we published our Natural PR guide – containing what in our opinion are the top ways of foraging in your business to find its most authentic and credible stories (haven’t seen it yet? Download HERE!) As a specialist B2B PR and content agency we’re constantly helping non-household names to tell their real story and believe a natural approach is the way to go.

Of course the value delivered by a natural story goes far beyond great media coverage. What we’re finding is that these stories are increasingly needed across the full owned, earned and paid media spectrum by B2B organisations who are opening their eyes to inbound marketing.

That said, we know that in some B2B organisations campaigning for a new approach or marketing budget can be a tough challenge. So we thought we’d share our view of the top five benefits or justifications for natural storytelling, in the hope it helps B2B marketing managers and directors out there to focus on what matters.

Boost SEO – Natural stories have the strength to build higher domain authority links (from high quality sites) in earned media while optimising the richness and relevance of your owned media – both website and social platforms. Natural storytelling is more genuine and unique and therefore more likely to be viewed as relevant by the likes of Google.

Top coverage – Beat your competition to the most sought after media coverage in your sector, hugely boosting your brand. Forget being a filler story; natural stories will be more accepted by the media because they are real and will also make the grade for the best possible slots and page positions.

Extend social reach – What better way to ensure that you have more good stuff to talk about across all of your feeds and platforms, to boost followers, likes, shares and subscribes. Natural content is more interesting and engaging and more likely to become part of social conversations because audiences can relate to it.

Inbound marketing – Create more compelling content assets that will get noticed and downloaded, enhancing lead generation and nurturing. Its authenticity means natural content will offer people genuine information, advice and solutions to their business problems and challenges, rather than the void-filling marketing of your competition.

Bang for buck – Now we’re talking: Reuse – Reduce – Recycle! Natural content can be repurposed in so many ways, driving additional value from your marketing budget and its ‘shelf life’ is often longer than that of fabricated stories which burn out after 2.5 minutes of fame.

So there you have it. We hope you find this list of natural PR and content benefits for B2B companies relevant and useful. Drop me a line at rob.skinner@skoutpr.com if you have any views or feedback.

Rob Skinner is MD of Skout PR and has worked in B2B and tech PR agencies for 20 years. He always wants to blog more often than he does!

About this article

Read time:

4 minutes

Category:

Guides and advice, Opinion

Why is tech news only happy when it rains?

Navigating the storm: Why a crisis communications strategy is vital

Browse more blog posts

Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...
Posted on
bySkout team
Why was Operations your chosen career? I realised that Business Operations and Finance is the ideal path for me as I’ve always been passionate about finance and business, and I really love problem-solving. I love the challenging nature of the role and it is incredibly satisfying for my numerical mind to tackle challenges and turn them into opportunities for growth....
Posted on
byRebecca Brown
There is no denying that Josh Cole Bolland is an early starter. He started working as a freelance photographer and graphic designer aged just 16 and lived the dream, working with bands and musicians. He opened his own photographic studio just two years later and gradually integrated graphic design and video into the mix before he was joined in the...
Posted on
byJack Snell
I recently attended a Mental Health Workplace Responder course by St John’s Ambulance. It is now a part of my responsibility to help create awareness of mental health issues at Skout and to be a point of contact for my team. I have discussed my role with the team in great detail so they know what I’m here for, alongside...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.