A lot can happen in politics in a short space of time. As I write this blog, a new Prime Minister has just moved into No. 10. Since my last blog, we’ve left the EU, David Cameron has resigned, several people put themselves up for the job of PM only to remove themselves from the race days later and our opposition party is in a state of disarray.
It’s fair to say politics has never been so entertaining, and probably won’t be again for some time. Essentially we’ve seen more politicians come and go in the last few weeks than we generally do managers and players at the end of the football season.
While it all makes for interesting (and unnerving) viewing as a spectator and UK resident, when the world of politics is busy, so are we as a B2B PR agency. Any potential changes to our economy or the way the country operates its business, opens up the opportunity for us to work with our clients to contribute to the debate on what’s next for the UK, especially in the wake of Brexit.
As we brace ourselves to see what leaving the EU really means for the UK, we have worked with our clients in a variety of sectors to share their views on what it means to their businesses and specific sectors. Other clients have however decided opted out of the debate purely because no one can really predict what the future holds and they’re unsure about the potential impact of Brexit on their particular businesses.
Turbulent economic times provide many opportunities for B2B PRs looking to raise awareness of their clients’ businesses and sector knowledge. We encourage our clients to get involved in these debates where appropriate. The media is always keen to hear the impact of economic changes on certain industries so it’s a great opportunity for organisations to showcase themselves as thought leaders in their sector.
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!