Here’s a new development for the Manchester tech PR scene… Techcelerate has officially launched Northern Tech News – dedicated to stories from the region’s tech start-ups. It’s great to see the birth of any new publication but we think that the site is underselling its potential and the value of its audience a little.
The launch information states that stories from start-ups “might not be newsworthy to get (media) attention” and that the site is a place where “no story is treated as trivial”. This gives the impression that start-ups don’t have good content and that the new site’s content is not that relevant.
On the contrary; on the first point, having delivered PR to many smaller B2B tech companies we think start-ups have an number of advantages in terms of generating PR coverage. For a start they are usually more nimble and agile in their ability to give the media a story; no legal red tape, multiple layers of approval to dilute the story’s value, and a direct line to the creator of what is usually a genuine new development.
On the second point the site itself has the potential to act as a great aggregator of tech news from the North. If I was a journalist working in the business, regional or tech media, or indeed an investor, I’d want to track its updates regularly as a source. By default it also firmly waves the flag for the amount of technology innovation and business being conducted outside of the South East. Sometimes you need to see the sum of all the parts on a site like this to appreciate what’s going on.
Welcome Northern Tech News, we’ll be sending you our client stories!