If you work in B2B or consumer PR, you’ve got to love a survey. From a kid’s top ten Christmas wishlist through to the most common gripes women nag their husbands about, there is no end to the types of topics that can be covered by a good old survey in the national press.
Surveys are a great way for PRs to take a topic, make it news worthy and create brand exposure for their client. So, I thought I’d share with you the results of a new survey that caught my eye today. Co-operative Funeralcare has today released research based on more than 30,000 funerals and charts the tunes of choice being played in church in celebrate the life of their loved one.
The top ten list is as follows:
- Always Look on the Bright Side of Life – Eric Idle
- The Lord is My Shepherd
- Abide with Me
- Match of the Day theme
- My Way – Frank Sinatra
- All Things Bright and Beautiful
- Angels – Robbie Williams
- Enigma Variations – Nimrod Elgar
- You’ll Never Walk Alone – Gerry and the Pacemakers
- Cricket Theme/Soul Limbo – Test Match TV Theme/Booker T & the MGs
In addition to the list demonstrating the somewhat obscure song choices that are played at funerals (anyone else surprised by nos. 4 and 10?), what this survey does, is take a rather morbid subject matter and generate a light-hearted news angle that resonates with a consumer audience. This too is a great example of natural PR as Co-op has used its own data to create this top ten list. So, if you’re struggling to communicate with a target audience, or want to put a different spin on a topic, then a survey may just be the platform you need to be heard.
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!