Small business PR

Profiling in national and trade media


Plasma Clean is one of the UK’s leading developers of innovative air purification systems. A spin-out from Manchester University, it was already supplying nationwide brands including KFC, Tesco and Pizza Hut. Despite its high profile clients, Plasma Clean was still relatively unknown amongst the target market of restaurants and hotels. With ambitious growth plans in place, the company had therefore decided it was time to supplement its existing marketing activity with a dose of strategic small business PR. It asked us for help with three key PR objectives: raising the company’s profile, sharing its successes so far, and building brand awareness.

With this odour control company we smelled a ripe opportunity for media coverage!


Profiling the business’ challenges linked to growth.

Creating thought leadership around the business impact of uncontrolled odours.

Launching its new and innovative products to the market.


Our top result for Plasma Clean was a whole-page profile in the Daily Telegraph’s small business supplement.

This resulted directly in a number of incoming inquiries for the company. We also secured some impressive in-depth articles for the CEO David Glover in top-tier vertical sector magazines, including a double-page spread in Hotel Owner. Numerous regional media articles including a feature in the Manchester Evening News also brought in interest.

The campaign was a great demonstration of the power of engaging media content and creative angles to both elevate a brand quickly and spark buying activity.

We hadn’t used PR before appointing Skout and have been amazed by the results they have pulled off: a full page business profile in the Daily Telegraph, many trade articles and top regional coverage, which have led to direct sales enquiries.

David Glover

Managing Director, Plasma Clean