OUR WORK

Wax Digital

B2B tech PR

Delivering marketing bang for buck

THE BRIEF

Leading independent Source-to-Pay software vendor, Wax Digital, had recognised the benefits of moving from outbound-focused marketing towards a more inbound approach, based on increased digital and social media activity and B2B tech PR for brand building.

Wax Digital understood that doing this effectively would require a constant stream of compelling and engaging content – and that the company would not have the resources to produce all of this content in-house. At the same time, Wax knew PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

Shrewd marketing buyers, Wax Digital therefore contacted us seeking a cost-effective service that would cover all bases.

OUR APPROACH

This was an opportunity to deliver a truly integrated approach to PR, inbound digital marketing and social media - delivering great bang for buck!

Our focus was helping Wax become an authoritative figure in the procurement software market through thought leadership content, video, customers, debates and research.

For maximum effectiveness, we quickly developed a genuine partnership approach that made the most of the skill-sets within the two teams.

RESULTS AND BENEFITS

Wax has recorded a significant increase in leads being driven directly from its media coverage since we came on board. Results range from national media business profiles to influential articles and blog posts in the finance and procurement media, plus columns in the vertical and technology press.

Recent high profile coverage includes tech media such as Computing and IT PRO, business publications such as Management Today and Real Business, plus regional and national press including the Daily Telegraph and the Manchester Evening News. We keep our focus on a closely-managed target media list through a mix of innovative and different approaches and pure perseverance!

When it comes to inbound marketing, the results have been equally impressive. With our support, Wax has been able to deliver everything from e-books and video content to research reports and the launch of an impressive social media hub. The quality and regularity of their content has resulted in a highly successful transition in marketing approach. And at the same time, they have maintained a very healthy business pipeline.

Skout has transformed PR into one of the main thrusts behind our marketing and lead generation. Its integrated approach has driven consistently high results that bring enquiries into the business.

Daniel Ball

Director, Wax Digital

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