B2B content sits at the heart of a B2B content marketing strategy and is used to demonstrate the value of a service or product, provide solutions to industry challenges, and establishes trust and thought leadership.

What is B2B content creation?

Unlike B2C (business-to-consumer) content which is designed to talk to the general public, the purpose of B2B (business-to-business ) content is to grab the attention of a business audience.

What are the benefits of brilliant content to B2B businesses?

Brilliant content offers several advantages for B2B businesses:
Establishes trust and credibility with potential customers by highlighting expertise and value.
Facilitates a longer and more intricate sales cycle by delivering relevant information to stakeholders.
Boosts engagement and generates leads through various channels, including search, social media, email, and video.
Distinguishes the brand from competitors and positions it as an industry thought leader and problem-solver.

What are the content creation services offered to B2B businesses?

In the dynamic world of B2B marketing, crafting effective content is crucial for unlocking growth and achieving success. As a leading B2B marketing agency, we understand the unique challenges and opportunities of creating compelling content that resonates with your target audience and drives business results. Our specialised services empower you to develop content that not only informs and educates but also converts and inspires. This includes:

SEO content writing: in today's digital landscape, visibility is paramount. Our SEO content writing services ensure your content ranks high in search engine results, propelling your brand to the forefront of your target audience's awareness. Our experts optimise keywords, headings, meta tags, and other critical elements, ensuring your content aligns with search engine algorithms and attracts a steady stream of organic traffic.
B2B copywriting: persuasive copywriting is the cornerstone of B2B marketing success. Our B2B copywriting services transform your words into powerful tools that motivate your target audience to take action.
Long-form content creation: in the competitive B2B marketplace, establishing thought leadership is essential. Our long-form content creation services empower you to become a trusted industry authority. Our experts produce in-depth and authoritative content that delves into specific topics or problems, providing valuable insights and solutions that resonate with your target audience.
Looking to supercharge your B2B content? Get in touch!

Featured B2B content work

Creating content that generates leads

100% Group is a global retail installation and maintenance business with a strong commitment to sustainability. Working with high-profile brands across the world, they focus on the full lifecycle of a display, including initial design, packaging, transportation and end of life (which includes recycling, repurposing and regifting to charities or community groups).

Skout’s brief was to create a piece of engaging content that would drive traffic to 100% Group’s  website and increase the number of enquiries into the business. We designed a sustainability survey which went to 200 senior figures in the industry and produced a research report about the challenges the retail sector faces.

It didn’t stop there. We pulled together a full campaign around the report, which targeted key decision makers in retail marketing, both brands and agencies. This included blogs, emails, landing pages and social posts to feed into the lead generation machine.

Latest B2B PR news

There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...

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