B2B content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience of business customers. Read on to learn about the benefits, strategies, and best practices of B2B content marketing, as well as some examples of our successful campaigns.
Communications has evolved dramatically in recent years; companies need consistent and compelling content to maintain an ongoing dialogue with the media and B2B target audiences. Whether you’re targeting CIOs or finance directors, heads of procurement or HR, or specific industry sectors, only material that’s interesting and relevant will resonate with them. We are here to forage for engaging and thought-provoking narratives, and to tell these in a way that will demonstrate your relevance and benefits. Our storytelling skills lie in our determination to think differently. We will always seek out new angles, and unexpected ways to link each story to the wide world and to issues relevant people care about.
B2B content marketing is all about the creation and distribution of informative content with the aim of engaging and converting potential new customers. Unlike traditional marketing and its focus on sales, B2B content marketing’s priority is building trust and credibility by enhancing a brand’s authority. This then helps to foster long-term customer relationships.
Our content marketing services encompass a comprehensive range of tactics tailored to your specific business objectives. We start by understanding your target audience, their pain points, and their aspirations. This deep understanding forms the foundation for creating content that truly resonates with them.
Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.
Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.
Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.
However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.