If a story or campaign is to be relevant, it needs to be backed up with robust, expert evidence. Likewise, building trust in your business involves strategically highlighting your expertise across various markets. The research we conduct on your behalf combines these elements and serves as the cornerstone of your content. It is a solid foundation for your messaging and positioning.

What is B2B research?

B2B (business-to-business) research refers to the process of gathering and analysing data to understand the B2B market, buyer behavior, and industry trends. It encompasses a wide range of activities, including market analysis, competitor analysis, industry analysis, and customer research. Research plays a crucial role in helping businesses make informed decisions about their marketing, sales, product development, and overall business strategy.

What are the benefits research?

There are a number of benefits to using research to assist with your B2B PR projects.
Identify and understand your target audience: research can help you identify your ideal customer profile, understand their needs, preferences, and buying behaviors. This information is essential for developing targeted marketing campaigns and sales strategies.
Gain competitive insights: by understanding your competitors' strategies, products, and market share, you can identify opportunities to differentiate your business and gain a competitive edge.
Monitor industry trends: research can help you stay up-to-date on the latest industry trends, emerging technologies, and regulatory changes. This information can inform your product development, marketing, and sales efforts.
Make data-driven decisions: research provides you with the data you need to make informed decisions about your business, such as which products or services to launch, which markets to enter, and how to allocate resources.

What services are offered as part of research?

Supported by a team of experienced researchers and data analysts, we offer a range of tailored research services designed to address your specific business needs. Whether you’re looking to identify your ideal customer profile, gain a competitive edge, or enhance customer satisfaction, our research solutions provide the actionable insights you need to succeed.

Target audience identification and analysis: we can help you pinpoint your ideal customer profile, delving into their demographics, psychographics, and buying behaviors. We employ a range of research methodologies, including surveys, interviews, and focus groups, to gather insights into their needs, preferences, and decision-making processes. This deep understanding of your target audience empowers you to tailor your marketing and sales strategies, ensuring they resonate with the right audience and drive conversions.
Competitive intelligence and market landscape analysis: we can equip you with a comprehensive understanding of your competitive landscape, allowing you to identify opportunities and make informed strategic decisions. We conduct thorough competitor analyses, examining their strengths, weaknesses, strategies, and product offerings. Additionally, we provide in-depth market landscape assessments, tracking industry trends, emerging technologies, and regulatory changes, ensuring you stay ahead of the curve and adapt effectively.
Customer experience research and feedback analysis: our team can help you understand the customer experience across all touchpoints, uncovering areas for improvement and opportunities to enhance customer satisfaction. We conduct surveys, analyse customer feedback, and engage in one-on-one interviews to gather insights into their perceptions, pain points, and expectations. By understanding the customer journey, you can identify areas for improvement, strengthen customer relationships, and drive loyalty.
Data-driven insights and actionable recommendations: transforming raw data into actionable insights, we can provide you with a clear understanding of your target audience, competitive landscape, and customer experience. We employ advanced data analysis techniques and visualisation tools to uncover hidden patterns, trends, and correlations. Our comprehensive research reports equip you with actionable recommendations, enabling you to make informed decisions that optimise your marketing, sales, and product development strategies.
Does your business need support conducting research as a way of improving your B2B marketing and PR performance? Get in touch.

Featured B2B research work

Tackling e-waste

Leading circular IT provider, Stone Group, wanted to raise awareness of its IT asset disposal service and gamechanging IT recycling app, Stone 360, showcasing its fundamental commitment to reducing e-waste. 

Latest B2B research news

B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...

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