With the tech world constantly evolving, B2B tech PR helps companies forge strong relationships with industry-specific titles and journalists. These outlets and influencers share the value of a tech company’s product with their readers and followers and take the stress out of selling to other businesses. All that’s left is for the tech business to keep growing and flourishing.

What is B2B tech PR?

B2B tech PR (business-to-business technology public relations) is a specialised field of public relations that focuses on promoting technology companies and their products and services to other businesses. B2B tech PR professionals help companies build relationships with key influencers, secure media coverage, and establish thought leadership in their industry.

What are the benefits of employing a tech PR specialist?

There are a number of benefits in employing the services of a PR agency that specialises in the provision of b2b PR services for tech businesses. These include:
Deep understanding of the B2B tech landscape: B2B tech PR agencies have a deep understanding of the unique dynamics of the B2B tech industry. They are familiar with the complex technical jargon, the target audience of decision-makers, and the competitive landscape. This expertise allows them to craft tailored PR strategies that resonate with the specific needs of B2B tech companies.
Access to a vast network of media contacts: B2B tech PR agencies have established relationships with a wide range of media outlets, journalists, and influencers in the technology sector. These connections provide B2B tech companies with access to a broader audience and a higher likelihood of securing positive media coverage.
Specialised skills and resources: B2B tech PR agencies employ a team of experienced professionals with specialised skills in technology PR, including content writing, media relations, social media marketing, and influencer outreach. They also have access to specialised tools and resources that can enhance the effectiveness of B2B tech PR campaigns.
Cost-effective and scalable solutions: B2B tech PR agencies offer cost-effective and scalable solutions for B2B tech companies of all sizes. They can provide tailored services to meet the specific needs and budgets of their clients, and they can scale their services up or down as needed.

What are the B2B PR services offered to business operating in the tech industry?

We understand the unique challenges and opportunities faced by B2B tech companies in today’s marketplace. We are a dedicated B2B PR agency specialising in helping tech businesses achieve their business goals through strategic and results-driven PR campaigns. Here are four of our core B2B PR services tailored to help your tech business thrive:

Thought leadership development and amplification: establishing your company as a thought leader in the tech industry is crucial for attracting new customers, fostering industry partnerships, and influencing key decision-makers. Our team of experienced PR professionals will work closely with you to develop compelling thought leadership content, secure placements in top-tier publications, and amplify your voice through strategic media outreach.
Product launch and media relations: a successful product launch requires a carefully crafted PR strategy to generate buzz, drive excitement, and position your product as a game-changer in the market. We will help you develop a comprehensive media relations plan, craft captivating press releases, and secure coverage in relevant tech publications and online outlets.
Crisis management and reputation protection: in the unpredictable world of tech, negative publicity can quickly tarnish your company's reputation. We are prepared to handle crisis situations with expertise and discretion. We will develop a crisis communication plan, craft clear and consistent messaging, and help you navigate the media landscape to protect your brand image.
Social media engagement and influencer marketing: social media plays a pivotal role in connecting with your target audience and building brand awareness in the tech industry. We will help you develop a strategic social media plan, engage with influential tech voices, and leverage social media platforms to drive traffic to your website and generate leads.
Do you want to share your tech business’s vision with the world? Click here to learn more.

Featured B2B tech PR work

Launching a US fintech in the UK to become a visionary player in the market

Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.

However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.

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