Our approach

We are here to work with you at every stage of the PR and influencer journey, whether you are looking to build initial brand awareness through the media, change existing perceptions for the better, support your digital marketing with PR, or tackle a specific audience challenge. Whatever your specific needs are, we will work with you to identify these fully, and tailor your programme to meet them: we are well-known for thinking differently. 

Our work in this area

Opening minds to next generation technology

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Engaging small business customers

Wesleyan Bank enlisted Skout as its B2B PR agency, to increase brand awareness by educating the small business sector on the growth advantages of alternative finance. We created an integrated campaign that would support Wesleyan’s lead generation while positioning it as a market leader across many communication channels.

Tackling e-waste

Leading circular IT provider, Stone Group, wanted to raise awareness of its IT asset disposal service and gamechanging IT recycling app, Stone 360, showcasing its fundamental commitment to reducing e-waste. 

Awakening the giant campaign

ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage. 

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

The future of employee benefits

Grass Roots Employee Solutions developed ‘Phonescheme’ – a cost effective route for employees to access a range of new smartphones. Skout was tasked with launching this new employee benefit to the HR, employee benefits, business, technology, and national media, and to build audience awareness and engagement.

'Immer besser’ B2B marketing

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

International brand building through the global media

Based in South Korea, Tridge is an ambitious digital sourcing and market intelligence hub for the global agri-foods sector, providing rich market insights to food buyers and suppliers. With the food sector being one of the most complex from a trading perspective, Tridge wanted to attract large conglomerates as well as venture capitalist investors through awareness and digital validation of the brand.

We put Tridge’s data to work alongside other story assets, to create compelling angles for the top food, commodities, tech and data journalists internationally. We also developed a media nurturing programme designed to target and build ongoing relationships with key publications. To maximise opportunities, we worked closely with Tridge to monitor industry trends and seasonal themes to ensure stories were relevant to the media agenda.

A new approach to communications

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

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