Our approach

We are here to work with you at every stage of the PR and influencer journey, whether you are looking to build initial brand awareness through the media, change existing perceptions for the better, support your digital marketing with PR, or tackle a specific audience challenge. Whatever your specific needs are, we will work with you to identify these fully, and tailor your programme to meet them: we are well-known for thinking differently. 

Our work in this area

Shifting the perception of a leading affiliate marketing platform

Awin has a strong heritage in the world of affiliate marketing, priding itself as one of the biggest players in this space in the world. The network has a mission to connect advertisers and affiliates of all sizes; there are currently over 241,000 contributing publishers and 21,200 advertisers using the platform.

Although Awin is a market leader in the affiliate marketing space, its positioning did not necessarily reflect that. The business turned to Skout to devise and deliver a UK PR campaign around its key messaging, new incentives for users and leverage its mantra of championing people first.

Launching a US fintech in the UK to become a visionary player in the market

Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.

However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.

Doubling share of voice for a European HR tech scaleup

The scaleup SaaS employee experience platform LumApps helps teams across the world share the same objectives. Acting as a ‘Digital HQ’, LumApps offers a platform for employees to gather, to be informed and inspired, share knowledge and do great work. The platform is used by some of the world’s largest companies including Electronic Arts, Airbus and Just Eat. The French business had a strong presence in its home territory as well as in the US, but the UK market was a new region to tackle.

LumApps was looking to increase its presence in the UK to help support the marketing strategy, drive leads and build awareness in the market among key HR decision makers, as well as standing out from competitors. The business turned to Skout to create and drive a UK PR campaign around the key messaging and themes that sit at the heart of LumApps’ ethos: employee engagement, employee retention, internal communications and first-in-class technological development.

Opening minds to next generation technology

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

Raising awareness of an industry leader

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

Engaging small business customers

Wesleyan Bank enlisted Skout as its B2B PR agency, to increase brand awareness by educating the small business sector on the growth advantages of alternative finance. We created an integrated campaign that would support Wesleyan’s lead generation while positioning it as a market leader across many communication channels.

Tackling e-waste

Leading circular IT provider, Stone Group, wanted to raise awareness of its IT asset disposal service and gamechanging IT recycling app, Stone 360, showcasing its fundamental commitment to reducing e-waste. 

Awakening the giant campaign

ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage. 

Helping a legal ‘accident helpline’ provider achieve growth

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

The future of employee benefits

Grass Roots Employee Solutions developed ‘Phonescheme’ – a cost effective route for employees to access a range of new smartphones. Skout was tasked with launching this new employee benefit to the HR, employee benefits, business, technology, and national media, and to build audience awareness and engagement.

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Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...

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