Where B2B PR has always focused on influencing target audiences, these same audiences are now equally engaged on social media platforms, making these crucial channels in any business communications strategy.
At Skout, we can take on full end to end management of your B2B social media requirements, from assisting you to work out a cross-platform strategy through to bright and engaging content creation and social media training. We will ensure that your company moves into the social media spotlight for the right reasons.
The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required.
We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.
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