We’ve been on a roll recently when it comes to award nominations and at the end of last week we were delighted to find out we’d been shortlisted for the Prolific North awards, with our client Wax Digital.
We’ve been jointly shortlisted in the B2B marketing/integrated communications category for a campaign we worked on alongside Wax called The Buying Game which investigates the future of technology led corporate buying.
Our strategic objective for this campaign was to position Wax as the technology leader in the procurement software sector, against VC-backed Silicon Valley start-ups and global technology giants SAP and Oracle. Alongside Wax, we delivered an integrated campaign supporting brand building, thought leadership and lead generation/nurturing through content and inbound marketing.
We generated rich and authoritative content to support the campaign and achieved a significant volume of coverage in Wax’s tier one media. The campaign also supported Wax’s presence at one of its key trade shows leading to higher than average stand and speaker slot attendance. It also generated an increase in social media engagement and an uplift in video views and downloads from its website.
This campaign is an example of a true B2B integrated communications and successfully helped Wax raise its profile within the procurement technology arena. It also contributed to a significant increase in business leads and an uplift in media coverage.
We’re keeping our fingers crossed for a win when the winners are announced at the awards ceremony at The Point, Lancashire County Cricket Club at the end of April.
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!