Raising the profile of a female CEO in a male-dominated industry

Posted on 23rd March 2020 by Lottie Buckley

page down

“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 

To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, we’re going to be sharing the experiences and achievements of some of the women in Skout’s diverse client base; looking at their individual business journeys and how we work with them to showcase their stories.

We’re kicking things off with Jenny Davies, CEO at leading global provider of cloud and connectivity services, M247. As a female CEO in the tech sector, Jenny is familiar with many of the challenges women face when building a career in the typically male-dominated industry. Not that it phases her, Jenny has held senior roles in a number of other traditionally male-dominated sectors throughout her career at United Utilities and BT, so she’s never known any different. Since becoming CEO at M247 almost two years ago, she has completed two transformational acquisitions and embarked on her aggressive five-year growth plan and goals for international expansion.

Alongside generating targeted media coverage and raising brand awareness for M247, we also spotted an opportunity to share Jenny’s story to help raise her profile and establish her as a thought leader on topics such as business growth and workforce diversity. We spoke  with Jenny to gather information that could be turned into great storylines for the tech, business and regional press. From the key themes and angles we identified, we have been able to pursue a number of different opportunities, including:

-Entry into the Northern Power Women Awards under the Transformation Leader category

-Guest article for We are the City – Building a successful career in a male-dominated industry

-Guest article for We are Tech Women – Securing our future: The upsurge of women in STEM careers

-Business Up North People of the North Q&A

-Prolific North’s ‘What I’ve Learnt’ feature

-Comms Dealer article and Q&A with Jenny as part of its ‘Just a minute with…’ series

-Contribution to Brother Spark’s diversity in IT feature

-North West Business Insider’s ‘Next Big Thing’ profile

Using Jenny’s experiences, insights and expertise, we were able to secure multiple platforms for her to share her knowledge and help, advise and inspire other women already in, or aspiring to, a career in STEM. In doing so, we also secured multiple pieces of quality coverage to build brand awareness for M247, and simultaneously, raise Jenny’s profile.

Keep an eye on the Skout blog for our other International Women’s Day-inspired blogs!


What is B2B PR?

Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me […]


Posted on
Black History Month – Three tales less told

As you’ll no doubt be aware, October is Black History Month, and the time to rightly recognise the outstanding contributions of people of African and Caribbean descent. For the Skout blog team, the question was, how do we contribute to this with genuine authenticity. We decided that as B2B PR is all about the power […]


Posted on
Trick or treat? Our top five PR Halloween horrors!

Halloween will feel a little different for the Skout team this year due to the ongoing pandemic and lockdown measures. Our spooky office decorations will have to stay in storage and pumpkin carving will have to wait until next October. However, this doesn’t mean that us PR pros can’t get involved in this annual event […]


Posted on

Get in touch?