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Interesting report today on Prolific North today about how circulation figures for daily newspapers are down while the figures for online news services are on the up. This news comes from the release of the six monthly figures from the Audit Bureau of Circulations (ABC). It would seem that all UK regional dailies saw circulation fall in the second half of last year compared to the same period in 2012.

In B2B PR it is important that we keep an eye on circulation figures as they give us a steer on how well read a publication is. While print versions of publications are on the decline, it’s reassuring to see that there is still a significant appetite for daily news in an online format.

The report includes figures for a number of northern-based titles including the Hull Daily Mail which saw its daily unique browsers rise by 67.3% year-on-year and at Newsquest whose titles include The Northern Echo and York Press and saw its browsers increase by 40.6%. Good news too for the Manchester Evening News whose online circulation also increased by 23.3%.

It’ll be interesting to see what the future holds for daily newspapers, especially now news is so easily accessible on our phones, tablets and laptops. Click here to read the full story and see the full list of northern titles latest circulation figures.

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