Content strategy

Overview

Content creation is at the heart of any campaign; in order to feed your B2B marketing and communications programmes most effectively, and to create the strongest, most relevant content, an effective content strategy is needed.

Challenge

Devising a content strategy that will maximise the benefits to your business will always begin by our gaining an in-depth understanding of your organisation, the entire customer journey, who your customer is, and the immediate and longer-term objectives you aim to achieve with your communications.

Approach

Our B2B content strategy is formed by:
Subject matter – what matters to your audience and therefore to your business? Engaging, informative content is a key element of any strategy. Right now there is so much content out there, but so much is produced with the purpose of making a noise and filling a gap. We believe that all B2B content should be relevant and of the highest quality.
Frequency and timing – Clients and potential customers need to know about you, but not to be bombarded with missives from your business. Obtaining the right frequency and timing are a key element of any content strategy.
Format and tone of voice – This can range from social media posts to in-depth whitepapers, with everything in between.
Media and channels – will your content be written, video, audio, visual or interactive, or all of these?
The content’s purpose – is the primary objective brand awareness building? Or are you aiming to generate demand, or enable sales? The ultimate objective of the content created will be a primary driver in initialising it.

Outcome

With your content strategy in place, all other elements of content creation will be much more straightforward. Talk to us about how we can help.

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