Digital PR

Overview

At Skout, we can support you in coordinating and implementing digital B2B PR campaigns in a variety of different sectors and integrated across a range of online channels. PR is a key part of the digital marketing toolkit. By creating and implementing a digital PR campaign we can help you increase your brand’s digital footprint, amplify your social media communications, and build those all-important high domain authority backlinks needed to boost SEO performance.

Challenge

There is of course some overlap with traditional PR and media relations, but digital B2B PR often requires a different strategy. For example, the stories we develop and the media you need to target may differ based on the requirement to build links rather than immediately to make the brand ‘visible’ to audiences.

We offer expertise in optimised digital content to boost organic search and will work with you to ensure PR adds value to your digital marketing plans.

Approach

Our digital PR service includes:
Digital PR strategy development.
Enhancing brand name searches with flagship media coverage.
Building high domain authority backlinks to improve website performance.
Creative PR and content campaigns designed to generate digital impact.
Targeting the B2B digital media landscape including virtual events, podcasts, and specialist blogs.

Outcome

Through our strategic and creative approach we can help you to exceed your key digital B2B PR objectives.

Keep in touch

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