Resources

Are B2B relationships keeping sales and marketers awake at night? We surveyed B2B senior sales and marketing professionals to find out where they focus their efforts (and budgets) when it comes to the customer journey and where they’re falling short. Here’s what they said!

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey.

Why do organisations struggle to integrate their marketing operations?

What the death of the CMO tells us about the rebirth of marketing integration – and why it matters to your business

We asked 100 senior marketing professionals about their successes and challenges in aligning sales and marketing. View the results here.

Need help with sales and marketing alignment? Download our guide here.

Design, build and track integrated PR performance metrics

The 50 natural storytelling sources we’ve used over and over for our clients to great effect

How to put authentic stories at the heart of your marketing and PR