About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Guides and advice, Sector knowledge, Uncategorized

Rules of engagement: do you need an AI policy?

In short, yes. But that answer would make this a really brief blog 😉.

With the UK Government estimating that one in six UK organisations, nearly half a million companies, have embraced at least one AI technology, the chances are your employees are already using it – whether officially or unofficially.

One thing that we discovered when we started to talk to the team about using AI as part of our daily work, was the variety of ways in which it was already being used to help improve what we do and offer to clients. But when we came to write a policy back in the spring, we appeared to be ahead of the game. It was hard to find any information on what should be in a policy.

So I did what anyone would do, I got ChatGPT to write me one. It wasn’t perfect. It did however identify key areas that we needed to address. And while we’re a B2B PR agency, most of these are applicable to all businesses, so I thought that I’d share some of our learnings here.

Struggling to measure success and prove ROI from your B2B PR and marketing campaigns?

Click here to see what you need to consider when setting up a campaign.



What we learnt

Firstly, identify where and how you’re using AI (and may use it in the future). Most AIs are there to help you be more productive, but they’re also incredibly helpful for problem solving, language understanding and learning, so if you’re doing any of those then it’s likely AI is involved somewhere.

Then think about the AI journey in your organisation. Think of it as setting the rules of engagement, defining where AI can bolster your efforts and where it might fall short. This process is akin to mapping out a strategy, highlighting areas of enhancement and efficiency.

What needs to go in it

Like any other internal or external policy, you need to think about how AI is interacting with the organisation. Specifically, consider:

Data security: do you hold sensitive or confidential data on behalf of clients? If you do, then you’re likely to assure this through NDAs. This process needs to extend to AI-driven processes and ensure that you remain GDPR-compliant.

Data security



Ethical issues: AI could be used to manipulate or deceive the public, misrepresent information, or engage in activities that could damage your company’s reputation or integrity. Be clear on how it can and should be used, as well as where it shouldn’t.

Transparency and accountability: consider mandating that employees should clearly disclose the involvement of AI technology where relevant. This will help build trust with customers.

Bias and fairness: lots has been written about the potential bias in AI. Make sure that employees are aware of the risks and take what steps they need to mitigate them.

Compliance and legal considerations: given the lack of current AI laws, it’s important to remind staff to seek help from line managers when uncertain about the ethical or legal implications of AI usage. After drafting our AI policy, I ran it past our legal advisors and we were apparently the first company to do so.

AI is multifaceted and outside of a policy; it’s worth staying informed about the latest developments in AI and its impact on your organisation. Consider regular training sessions and updates on AI-related issues to promote ongoing learning and improvement.

Remember though, that as AI continues to develop at a rapid pace, this won’t be the last policy on the subject that you may need to write!

About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Guides and advice, Sector knowledge, Uncategorized

In praise of the infographic

Q&A on PR measurement with Richard Benson, CEO and founder, Releasd

Browse more blog posts

Posted on
byJames Bentley
As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending...
Posted on
byJames Bentley
Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...
Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.