About this article

Read time:

4 minutes

Category:

Opinion

Say cheese!

Ultra super-fast broadband is coming to Manchester. Virgin Media yesterday announced that ‘Project Lightening’ will see Manchester unveiled as the first city in the UK to benefit from its ultra-fast connectivity.

Over 150,000 homes and businesses across the city will eventually be on the receiving end of speeds of up to 152MB, which Virgin claims are double that currently on offer by its competitors.

Eventually, Virgin plans to rollout connectivity across the UK to four million premises at a cost of £3bn in what it claims is the single largest investment in the UK’s broadband infrastructure for over ten years.

Obviously this is great news for Manchester and will undoubtedly attract new business to the city, but I was equally impressed by Virgin’s launch campaign which saw the comms giant set up a ‘High Speed Selfie’ booth in the centre of Manchester. Visitors to the booth are subjected to photographs taken at g-force speeds. Girls Aloud singer, Sarah Harding was one of the booth’s first victims. You can see her ‘high speed selfie here.

We love a photo booth here at Skout and we are often the first to delve in the props box at awards ceremonies to dress up with wigs, comedy specs, a horse head, top hat etc and pose for a good photo session. So, it’s lucky for Virgin that their high speed booth is only in town for a couple of days and the Skout team is far too busy to experience the high speed selfie for ourselves. No-one else would have got a look in!

Fiona Whyatt has worked in B2B PR for many years. She loves blogging!

About this article

Read time:

4 minutes

Category:

Opinion

What to look out for when selecting a tech PR agency

Content with your B2B content? How to make it worker smarter and harder to achieve your marketing goals

Browse more blog posts

Posted on
byJames Bentley
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should...
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Posted on
byJames Bentley
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for...
Posted on
byJames Bentley
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...
Posted on
byIsobelle Yoxall
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This...
Posted on
byJames Bentley
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...
Posted on
byJames Bentley
If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape rather than the individual consumer...
Posted on
byJames Bentley
In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is the backbone of any successful...
Posted on
byJames Bentley
For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define your goals and target audience...
Posted on
byLee Simpson
Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion and raise awareness of new...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.