Achieving change in any type of organisation usually boils down to money. They either need more of it or need a better way of managing what they have. As a business finance provider your job is to help them find the best approach.
How can they afford the expensive equipment they need in order to offer a new product or service? How can they overcome big short-term cash shortages when outgoing costs are at a peak? How can they revolutionise their business model while still doing the day job? How can they release funds tied up in existing assets?
With big banks lending less over recent years it’s become alternative finance’s turn to shine. More nimble and agile, willing to search out the right deal, or offering fresh approaches like crowdfunding, this market is helping businesses find the money when they need it on terms they can accept. Other areas include asset finance, short term business loans and asset based lending.
As a PR agency with alternative finance experience, we know one of the major challenges can be convincing companies to take the plunge. Some firms are anti-finance. Others find the whole thing too confusing. We can help you demonstrate that finance is a business enabler, not a kneejerk reaction to a scary shortage of funds. The message should be that alternative finance is part of a good business strategy.