In a decade, cloud has moved from just being part of the weather system to being critical to almost every organisation’s IT strategy. And beyond that too, into something understood and used by many of us personally to store our precious information.
Cloud hype is a major challenge for companies looking to stand out in this space. Having a cloud offering is now expected. Your distinguishing features have to go beyond the basics. Security, managing the cloud transition, data sovereignty, collaboration, DevOps. Whatever your position on the cloud it has to be technically sound, specific and proven. A big challenge in such a crowded (and sometimes over-hyped) market.
Luckily, it’s an area we know well. Using Natural Storytelling we’ve helped a number of clients cut through the fog to create a clear, meaningful cloud proposition, build their brand and generate sales opportunities.