Schools are experiencing tighter budgets and heavier workloads than ever before, yet all are still tasked with rising teaching standards and higher attainment levels by their pupils.
From technology to sports equipment, whatever you try to market to the education sector needs to prove to schools that it adds value, helps them to do their job and supports the school’s aims and goals for its pupils. Teachers need to know that the products and services they are buying offers their school value for money and will ultimately help them to deliver engaging lessons which help pupils learn more effectively.
The education media is an extremely competitive landscape and its readers have little time to scour promotional product pushes or advertorials. However, what they do make time for is engaging and authoritative content that helps them to do their job more effectively or that will help their school make the most of their already exhausted budgets.
We’ve worked with a range of suppliers to the education sector and have helped them achieve better awareness. We’ve used Natural Storytelling to position them as advisors and an authority on the many day-to-day challenges facing their target audience.
Read here how our Natural Storytelling approach help ESPO raise its profile in this sector.