Private health, employee wellbeing, discount schemes, salary sacrifice, personal advice services – the employee benefits market is one we know well. Having delivered PR and marketing services to some key providers, we know that the biggest single marketing challenge is ROI. How do you measure the return on a ‘soft benefit’ like this? When you’re up against a cost cutting agenda and things that deliver a more tangible savings it’s a tough sell.
From our PR agency experience, we know employee benefits services need to lived and breathed to be believed- the perfect opportunity for Natural Storytelling.